Looking Ahead: A Contributor´s Perspective on the Next-Stage Advances in Competitive Strategy, Economics and Information Systems Research

The author discusses several directions for research in the area of competitive strategy, economics and information systems. He remarks center on the potential for advances in the following areas: (1) the macroeconomic impacts of technology, and opportunities to explore the issues, theories and methods of aggregate analysis relative to IT industry agglomeration, technology diffusion and firm strategies; (2) theoretical and methodological knowledge for the exploration of technology adoption and business value, by leveraging the tensions from game-theoretic equilibrium analysis outcomes and technological change-led transformations; (3) further developing our valuation, risk management and services science approaches for business processes involving organizational systems, interorganization relationships, and market connections. The latter applies in such contexts as e-commerce services pricing, utility computing and Web services, and managerial approaches to IT project portfolio management. His expectation is that there is much to be learned in the next twenty years about that managerial decision-making in a world of business operations that involve mobility, and ubiquitous data and support, and technologies that will transform production, consumption, market value, social welfare and the way our business economy works