Title :
Exploring innovation model of mobile cloud services: A case study of chung-hwa telecom
Author :
Wen-Hong Chiu ; Chen-Tong Chang ; Hui-Ru Chi ; Chi-Yu Chang
Author_Institution :
Dept. of Bus. Adm., Asia Univ., Taichung, Taiwan
Abstract :
This study aims to explore innovation model of mobile cloud services based on the perspective of five-dimensional model of mobile cloud service. The findings are suggested as follows. 1. The benefit of MCaaS can be enhanced by integrating IaaS, SaaS, and PaaS; 2. Community and MCaaS are independent systems in mobile device services; 3. Due to IaaS resource commitment, the customer stickiness on the community system and MCaaS is promoted; 4. MDaaS shows a balancing service development, but the community services of MCaaS are insufficient for customers in telecom industry.
Keywords :
cloud computing; mobile computing; IaaS; MCaaS; PaaS; SaaS; customer stickiness; five-dimensional model; innovation model; mobile cloud services; telecom industry; Communities; Mobile communication; Mobile handsets; Platform as a service; Software as a service; Technological innovation; Chung-Hwa Telecom; Mobile cloud service; Service innovation;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2015 12th International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-4799-8327-8
DOI :
10.1109/ICSSSM.2015.7170209
