Title :
The study on the cooperation strategy between auto manufacturer and dealers based on evolutionary games theory
Author :
Yu, Xin ; Minghai, Ye ; Xin, Zheng
Author_Institution :
Sch. of Econ. & Manage., Tongji Univ., Shanghai, China
Abstract :
In this paper, evolutionary games theory is proposed to analysis the key problems in the cooperation/competition situation within auto marketing channel, thus concludes: the system evolutionary direction is relative with paying matrix. Especially essential factors are original cost, cooperation margins and discount gene. Therefore certain solutions should be adopted in order to enhance and consummate cooperation management in auto marketing channels.
Keywords :
Companies; Costs; Drives; Electronic switching systems; Game theory; Manufacturing; Marketing management; Testing; Vehicle driving; Vehicle dynamics; cooperation strategy; evolutionary games theory; marketing channels;
Conference_Titel :
Information Sciences and Interaction Sciences (ICIS), 2010 3rd International Conference on
Conference_Location :
Chengdu, China
Print_ISBN :
978-1-4244-7384-7
Electronic_ISBN :
978-1-4244-7386-1
DOI :
10.1109/ICICIS.2010.5534765
