Title :
The influence of certain angles and shapes, and their relevance for marketing and industrial design
Author :
Mathieu, J.-P. ; Thieblemont, R. ; Gousty, Y.
Author_Institution :
CERAG, Univ. P. Mendes France, Grenoble
Abstract :
The aim of this article is to introduce, in the field of marketing research, the influence of shapes, which are used in advertisement images as well as product packaging and design, on consumer behavior through his opinion on the product´s overall aesthetics and harmony. According to this research, we must notice the universality of intervention of favoured angular structures. The ambitious goal of this article, knowing that it is an opening in a complex and interdisciplinary research, is to help the manager-and to appoint him-to discover one of the elements of the underlying units of nature for a better communication with the consumer through image, design, advertisement, etc., and through time and space
Keywords :
advertising; management; advertisement images; aesthetics; angles influence; consumer behavior; favoured angular structures; image; industrial design; interdisciplinary research; marketing; marketing research; product packaging; shapes influence; Advertising; Central nervous system; Consumer behavior; Design optimization; Humans; Image recognition; Packaging; Product design; Psychology; Shape;
Conference_Titel :
Management of Engineering and Technology, 1999. Technology and Innovation Management. PICMET '99. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
1-890843-02-4
DOI :
10.1109/PICMET.1999.808336
