Title :
The Daimler/Chrysler merger: a success?
Author :
Alvear, A. ; Forrester, J. ; Chiung-Hui Huang ; Patanakul, P. ; Thompson, Daniel
Author_Institution :
Eng. Manage. Program, Portland State Univ., OR
Abstract :
Summary form only given as follows. The automotive industry faced major changes last year (1998) and is consolidating further. A key initiating event was the Daimler-Benz AG´s merger with the Chrysler Corporation. The purpose of this paper is to analyze the strategic intents of this merger, the potential benefits and threats of the new company, and its impact on the automobile industry
Keywords :
automobile industry; management of change; Chrysler Corporation; Daimler-Benz AG; Daimler/Chrysler merger; automobile industry; automotive industry; strategic intents; Automobiles; Automotive engineering; Collaboration; Corporate acquisitions; Joining processes; Los Angeles Council; Research and development; Research and development management; Technological innovation; Technology management;
Conference_Titel :
Management of Engineering and Technology, 1999. Technology and Innovation Management. PICMET '99. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
1-890843-02-4
DOI :
10.1109/PICMET.1999.808448
