Title :
Decision analysis in early pharmaceutical development
Author :
Bell, L. Douglas
Author_Institution :
Monsato Pharma Directory, St. Louis, MO
Abstract :
Summary form only given as follows. The pharmaceutical R&D record is characterized by high risks and long time horizon, yet the rewards for making the right decisions can be substantial. At Monsanto, the authors have created a flexible decision analysis process that allows one to examine individual project strategies and to understand portfolio optimization issues
Keywords :
decision theory; pharmaceutical industry; product development; research and development management; R&D; early pharmaceutical development; flexible decision analysis process; individual project strategies; portfolio optimization issues; risks; time horizon; Decision making; Educational institutions; Hospitals; Information technology; Medical diagnostic imaging; Pharmaceuticals; Portfolios; Technology management;
Conference_Titel :
Management of Engineering and Technology, 1999. Technology and Innovation Management. PICMET '99. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
1-890843-02-4
DOI :
10.1109/PICMET.1999.808487
