The empirical analysis on First-Mover Advantage of Chinese automobile enterprises

First-Mover Advantage is widely applied in Strategic Management, Marketing and Economic. But up to now, there is no research is available to determine whether or not the existence of FMA when Chinese automobile enterprises are facing the anfractuous and dynamic environment. This paper develops a new approach for the empirical analysis on FMA based on ARIMA model. By the comparison between predicting value of car sales and measured one is studied, the result shows that FMA is present.