Generation Company Bidding Strategy based on Risk Factors

In the electricity market of imperfect competition, the behavior of generation bidding is affected by many risk factors, which include fuel price, weather condition, load forecasting and so on. The potential impact of bidding strategy is quantitative calculation, which adapted from risk factors; the risk management on bidding strategy choice is brought forward, and considering the diversity of risk preference due to difference decision makers. The correctness and necessity is proved by numeral example.