Title :
Analytical Model of Customer Churn Based on Bayesian Network
Author :
Peng Sun ; Xin Guo ; Yunpeng Zhang ; Ziyan Wu
Author_Institution :
Coll. of Comput. Sci., Northwestern Polytech. Univ., Xi´an, China
Abstract :
A customer churn analytical model based Bayesian network is built for prediction of customer churn. We propose Bayesian Network approaches to predict churn motivation, mining the result in churn characters in order to help decision-making manager formulate corresponding detainment strategy. Experimental results show that classification performance of both methods is resultful.
Keywords :
belief networks; decision making; marketing; pattern classification; Bayesian network; churn characters; churn motivation prediction; classification performance; customer churn analytical model; customer churn prediction; decision making manager; detainment strategy; Analytical models; Bayes methods; Broadband communication; Companies; Educational institutions; Mathematical model; Predictive models; Bayesian; Customer Churn;
Conference_Titel :
Computational Intelligence and Security (CIS), 2013 9th International Conference on
Conference_Location :
Leshan
Print_ISBN :
978-1-4799-2548-3
DOI :
10.1109/CIS.2013.63
