Title :
A social network-based trust model for group-buying
Author :
Liu, Xiaona ; Tian, Ye ; Wang, Wendong ; Cui, Yidong
Author_Institution :
State Key Lab. of Networking & Switching Inst. of Network Technol., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
As an internet application, Group-buying is a new darling of E-commerce. To the consensus of many, the integration of social networking and e-commerce will contribute significantly to the reliability of online transactions, and improve customers´ satisfaction as well. This paper presents Group-buying Trust - a coherent adaptive trust model for quantifying and comparing the trustworthiness of group-buying websites based on a transaction-based feedback system and social network. The main feature of our model is the social factors are considered. In addition to the feedback users give after their transactions with group-buying websites, we incorporate the credibility of the feedback source.
Keywords :
Internet; customer satisfaction; electronic commerce; social networking (online); transaction processing; Internet; customers satisfaction; e-commerce; group buying; online transactions; social network; trust model; Adaptation models; Analytical models; Business; Communities; History; Reliability; Social network services; Group-buying; Rating system; Social network analysis (SNA); Trust model;
Conference_Titel :
Broadband Network and Multimedia Technology (IC-BNMT), 2011 4th IEEE International Conference on
Conference_Location :
Shenzhen
Print_ISBN :
978-1-61284-158-8
DOI :
10.1109/ICBNMT.2011.6155962
