Title :
The studying of expert power using in channel management
Author_Institution :
Dept. of Ind. Eng., Manuf. Inst. of Sci. & Eng., Mianyang, China
Abstract :
This study contributes to existing studies of channel management by investigating expert power theory in a specific industry in China. Evaluating indicator had been come up with basing on expert power. This provides Chinese managers in the similar industry helpful suggestions to the issues of channel management.
Keywords :
electricity supply industry; marketing; power distribution; China; channel management; expert power theory; Artificial neural networks; Expert power; channel management; household electric appliances;
Conference_Titel :
Future Information Technology and Management Engineering (FITME), 2010 International Conference on
Conference_Location :
Changzhou
Print_ISBN :
978-1-4244-9087-5
DOI :
10.1109/FITME.2010.5654756
