How the Telecommunication Market in Developing Countries Differ from that in Developed Countries

We examine the difference of telecommunication market between developed countries and developing countries by using adopter categorization which divides consumers into five categories: Innovators, early adopters, early majority, late majority and laggard. The results indicate that the size of innovators in developing countries is smaller than that in developed countries; on the contrary, the size of early adopters in developing countries is larger than that in developed countries. The time interval of early majority and late majority in developing countries is smaller than that in developed countries. The analysis suggests that the strategy of MNCs need to dynamically change when adopter category enters into a new phase along the new product diffusion life cycle