A recommended market research based approach for small software companies for improving systematic reuse capability in delivering customized software solutions

This paper suggests the application of market research methodology to screen new software application ideas based on market analysis and shows how a software company can combine market research with new software product development to provide exciting customized software applications that better meet consumer requirements and make the company profitable. Both state-of-art-review and filed investigation have been performed to assess global as well as local practices of market research methodology in different industries including the software industry. Upon analysis of review outputs and field level investigation findings, a set of recommendations for practicing market research methodology for small software companies have been derived for improving systematic reuse based sustained capability improvement in delivering customized software applications in attractive market segments in an increasing profitable manner.