DocumentCode
3398607
Title
The building of Customer Relationship Management system based on OLAP
Author
Guohong, Gao ; Lijun, Xu ; Junhui, Fu ; Peixin, Qu
Author_Institution
Sch. of Inf. Eng., Henan Inst. of Sci. & Technol., Xinxiang, China
Volume
1
fYear
2010
fDate
30-31 May 2010
Firstpage
401
Lastpage
404
Abstract
This paper introduces the concepts of OLAP into Customer Relationship Management (CRM) system and puts forward a framework of CRM system based on OLAP, which effectively resolves insufficient heterogeneous compatibility and heavy workload on the server in the traditional CRM system. It elaborates on the working process of CRM system based on OLAP with a specific example. It summarizes the CRM system based on OLAP´ characteristics compared with the traditional CRM system.
Keywords
Automation; Computer industry; Customer relationship management; Data warehouses; Decision making; Enterprise resource planning; Industrial relations; Marketing and sales; Mechatronics; Paper technology; CRM; ERP; OLAP;
fLanguage
English
Publisher
ieee
Conference_Titel
Industrial Mechatronics and Automation (ICIMA), 2010 2nd International Conference on
Conference_Location
Wuhan, China
Print_ISBN
978-1-4244-7653-4
Type
conf
DOI
10.1109/ICINDMA.2010.5538387
Filename
5538387
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