The nature of goods and Internet commerce benefit: a preliminary study

The conventional wisdom is that if a firm is offering products that can be delivered online will benefit more from Internet Commerce. However, there is limited evidence to prove if this is entirely true. This paper reports a preliminary study that examines whether the nature of goods has significant effect on Internet Commerce benefit. The result indicates that the nature of goods in isolation does not have a significant effect on Internet Commerce benefit No significant difference in experience of Internet Commerce benefit is observed between those who offer physical goods and those who offer digital ones. Although the one-sided result may have been sampling bias, it implies that product characteristics alone may not be a strong predictor of Internet Commerce success.