Title :
A case study on the Chinese way of innovation
Author :
Quan, Xiaohong Iris ; Sanderson, Jason
Author_Institution :
Lucas Grad. Sch. of Bus., San Jose State Univ., San Jose, CA, USA
Abstract :
In this paper, we have used an in-depth case study of BYD to help understand the Chinese way of innovation. BYD has shown a profound understanding of local culture and market. The case analysis suggests that BYD has innovatively utilized its strategic resources and have come up with new way of production. It is also innovative in exploring its partnership networks such as adoption of a vertical integration strategy to meet the demand of ODMs. Implications for MNCs and diasporas are given at last.
Keywords :
cultural aspects; innovation management; BYD; Chinese; MNC; ODM; diasporas; innovation; local culture; local market; strategic resources; vertical integration strategy; Batteries; Companies; Interviews; Mobile handsets; Production; Technological innovation; BYD; Case; Chinese Way of Innovation;
Conference_Titel :
Innovation Conference (SIIC), 2013 Suzhou-Silicon Valley-Beijing International
Conference_Location :
Suzhou
Print_ISBN :
978-1-4799-0338-2
DOI :
10.1109/SIIC.2013.6624168
