B2B e-commerce readiness assessment indicators based on the critical success factors

The main aim of this paper is to generate understanding of the range of internal and external factors which impact the business-to-business electronic commerce (B2B EC) development of the smaller firms in agro-based industry. Drawing on existing research on e-readiness models of information, communications and technology (ICT) specifically B2B EC technologies, this paper formulates a conceptual model of B2B EC assessment constructs together with the specific research approach towards the development of a more robust electronic readiness (e- readiness) model. The research presents a conceptual model that highlights the key indicators of the B2B EC implementation based on individual, organizational and environmental dimensions.