A Logo Gestalt Based Framework for Brand Services

In this paper, we are considering the Web-based services related to product brands, so-called brand services, more closely, and propose a framework for the provision of such services. The framework is suited to the particular needs of such services, in particular for supporting brand protection against forgeries, as well as the sustainability of market competition by covering product quantity and quality related information. Main idea is the separation between an application service, and a brand service guarding service. With the addition of storing information in a logo or scheme by Gestalt based information hiding, entailment and control over the distributed information can be achieved. For the user, the framework appears seemless, as he just delivers a product identifier found on the purchased product, and receives corresponding information