The Institutional Effect on E-learning in Hong Kong

The institutional effect is used to explain and predict MBA students \´ decisions to adopt e-learning in their studies. A composite model including four constructs, namely, perceived usefulness, perceived ease of use, sense of popularity and convenience, were formed and tested in the empirical study. This study found that "normatively appropriate " and "taken-for- granted structure" of institutions were the most important principles for adult students when making e- learning decisions.