A study on the evolution of consumers implicit demand for digital products

Due to Digital products is different from traditional products, so that we seek to re-examine the marketing strategy which proposed to meet the traditional products with a new perspective, Therefore, we studied the consumers demand of the digital products based on the endogenous evolution mechanism of the consumers implicit demand, then we explorered the influence mode which the exchanged knowledge between web site and consumer imposed on the evolution of consumer implicit demand, this paper seeks to lay the foundation for the further exploration of the digital products scientific marketing mode.