Investigating the antecedents of intentions to purchase a netbook as a second laptop

This study aims to empirically test users´ intentions to purchase a netbook as a second laptop by considering product attributes of innovative information technology (IT), individual perceptions about a new IT, personal innovativeness, and perceived enjoyment. Data was collected from two distinct groups; 272 respondents from university students and 319 practitioners from various industries. The empirical tests highlighted some implications for the distinct sample groups, which have different demands and perceptions of a netbook. These differences may be associated with the different social demography, usage environments, and perceptions of a new IT product. Nevertheless, the attributes of convenience, ease of use, affordability, portability, enjoyable innovative technology, and compact design are effective strategies of PC marketers for promoting users´ intentions to purchase a netbook as a complement to their laptop computer, but not as a replacement.