Channel strategy in the data projector industry

Author

Petersen, Candace L. ; Harmon, Robert R.

Author_Institution

Sch. of Bus., Portland State Univ., OR, USA

fYear

1999

fDate

36373

Firstpage

503

Abstract

Channel strategy in technology markets has often taken a minor position behind decisions focused on product, pricing and marketing communications. Intensifying competition and technology advances, such as the Internet that enable direct channels, are rapidly elevating the importance of channel decisions as a source of competitive advantage. This paper focuses on the factors that are influencing channel strategy in the data projector industry

Keywords

management; marketing; optical projectors; Internet; business projection industry; channel decisions; channel strategy; competition; competitive advantage; data projector industry; technology advances; technology markets; Business communication; Computer displays; Consumer electronics; Costs; Internet; Liquid crystal displays; Marketing and sales; Portable computers; Pricing; TV;

fLanguage

English

Publisher

ieee

Conference_Titel

Management of Engineering and Technology, 1999. Technology and Innovation Management. PICMET '99. Portland International Conference on

Conference_Location

Portland, OR

Print_ISBN

1-890843-02-4

Type

conf

DOI

10.1109/PICMET.1999.787848

Filename

787848

Link To Document

https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=343500