Title :
The analysis of factors affecting the customers´ satisfaction in BtoC E-commerce
Author_Institution :
Sch. of Bus., Jiujiang Univ., Jiujiang, China
Abstract :
This paper studies the factors of affecting consumers´ satisfaction in BtoC E-commerce. The factor model of satisfaction is constructed on the basis of theoretical research and china´s reality. And the model is tested by LISREL8.7. This paper also puts forward the suggestions of promoting the consumers´ satisfaction.
Keywords :
customer satisfaction; electronic commerce; BTOC E-commerce; LISREL8.7; customers satisfaction; service quality; Customer satisfaction; Industries; Mobile communication; Psychology; Reliability; Web sites; perceived price; perceived risk; perceived value; satisfaction; service quality;
Conference_Titel :
Network Infrastructure and Digital Content, 2010 2nd IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-6851-5
DOI :
10.1109/ICNIDC.2010.5657837
