The research on building a global customer centered data warehouse system

Author

Xu Wei ; Li Maoqing

Author_Institution

R&D Center, China Ind. Bank, Fu Zhou, China

fYear

2011

fDate

3-5 Aug. 2011

Firstpage

971

Lastpage

973

Abstract

Benefits abound for a company that builds and maintains a CRM based data warehouse system correctly. This article will introduce the technical architecture of an e-commerce company´s CRM/Data warehouses project which is able to increase revenue based on delivering the data reporting service to subscriber. These reports will cover a wide variety of individual sales metrics, marketplace comparables, popular searches, and hot categories. The experience in this article allows us to identify successful design practices and develop recommendations for organizations that are interested in deploying a similar system.

Keywords

customer relationship management; data warehouses; electronic commerce; organisational aspects; recommender systems; sales management; CRM; customer centered data warehouse systems; customer relationship management; data reporting service; e-commerce; organizations; recommendations; sales metrics; Customer relationship management; Data warehouses; Databases; Feeds; Marketing and sales; Measurement; CRM; data reporting; data warehouse;

fLanguage

English

Publisher

ieee

Conference_Titel

Computer Science & Education (ICCSE), 2011 6th International Conference on

Conference_Location

Singapore

Print_ISBN

978-1-4244-9717-1

Type

conf

DOI

10.1109/ICCSE.2011.6028797

Filename

6028797