Title :
The research on building a global customer centered data warehouse system
Author :
Xu Wei ; Li Maoqing
Author_Institution :
R&D Center, China Ind. Bank, Fu Zhou, China
Abstract :
Benefits abound for a company that builds and maintains a CRM based data warehouse system correctly. This article will introduce the technical architecture of an e-commerce company´s CRM/Data warehouses project which is able to increase revenue based on delivering the data reporting service to subscriber. These reports will cover a wide variety of individual sales metrics, marketplace comparables, popular searches, and hot categories. The experience in this article allows us to identify successful design practices and develop recommendations for organizations that are interested in deploying a similar system.
Keywords :
customer relationship management; data warehouses; electronic commerce; organisational aspects; recommender systems; sales management; CRM; customer centered data warehouse systems; customer relationship management; data reporting service; e-commerce; organizations; recommendations; sales metrics; Customer relationship management; Data warehouses; Databases; Feeds; Marketing and sales; Measurement; CRM; data reporting; data warehouse;
Conference_Titel :
Computer Science & Education (ICCSE), 2011 6th International Conference on
Conference_Location :
Singapore
Print_ISBN :
978-1-4244-9717-1
DOI :
10.1109/ICCSE.2011.6028797
