DocumentCode
3441628
Title
Notice of Retraction
Study on the sale tactics based on the substitution of new support implement for old support equipment
Author
Dongxing Fang ; Yong Li ; Xiangdong Mao ; Huagang Sun
Author_Institution
Inst. of Ordnance Technol., Ordnance Eng. Coll., Shijiazhuang, China
fYear
2013
fDate
15-18 July 2013
Firstpage
1579
Lastpage
1582
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Based on a mended two-phase Bass model, this paper investigates the impact of some factors on the total market share of the contractor in course of selling the new support equipments, such as the substitution degree of new support equipments for old support equipments, negative word-of-mouth and marketing effort, and competition support equipments. The conclusion is made as: the support equipments substitution setting is influenced by the relationship between the relative degree of the negative effect of markets on the new and old support equipments (negative word-of-mouth and competition support equipments) and the proportion of marketing effort for old support equipments to the total marketing effort. Finally, based on different conditions, the connection of substitution setting and the total market share is analyzed. Aiming at the conclusion, the market sale tactics can be adjusted based on the theories.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Based on a mended two-phase Bass model, this paper investigates the impact of some factors on the total market share of the contractor in course of selling the new support equipments, such as the substitution degree of new support equipments for old support equipments, negative word-of-mouth and marketing effort, and competition support equipments. The conclusion is made as: the support equipments substitution setting is influenced by the relationship between the relative degree of the negative effect of markets on the new and old support equipments (negative word-of-mouth and competition support equipments) and the proportion of marketing effort for old support equipments to the total marketing effort. Finally, based on different conditions, the connection of substitution setting and the total market share is analyzed. Aiming at the conclusion, the market sale tactics can be adjusted based on the theories.
Keywords
military equipment; sales management; competition support equipments; contractor; market sale tactics; marketing effort; military; negative word-of-mouth; new support implement; old support equipment; substitution degree; two-phase Bass model; Educational institutions; Maintenance engineering; Military equipment; Reliability engineering; Safety; Sun; bass model; market share; substitution; support equipment;
fLanguage
English
Publisher
ieee
Conference_Titel
Quality, Reliability, Risk, Maintenance, and Safety Engineering (QR2MSE), 2013 International Conference on
Conference_Location
Chengdu
Print_ISBN
978-1-4799-1014-4
Type
conf
DOI
10.1109/QR2MSE.2013.6625877
Filename
6625877
Link To Document