DocumentCode
3442962
Title
The Data Excavation Model in CRM Based on Fuzzy Rule
Author
Cao Jie ; Mingzan, Wu
Author_Institution
Nanjing Univ. of Finance & Econ., Nanjing
fYear
2007
fDate
23-25 May 2007
Firstpage
742
Lastpage
745
Abstract
It is needed for the strengthening of enterprises competed abilities to excavate customer resources and realize individual services. The thesis uses a swift fuzzy rules excavated method in the customer relationship management of E-commerce. Practice simulation show its authenticity, and then the thesis gain the intelligent customer relationship management model that faces to electronic business.
Keywords
customer relationship management; electronic commerce; fuzzy logic; CRM; E-commerce; data excavation model; electronic business; intelligent customer relationship management model; swift fuzzy rules excavated method; Industrial electronics; E-commerce; customer relationship management; data excavation; fuzzy rules;
fLanguage
English
Publisher
ieee
Conference_Titel
Industrial Electronics and Applications, 2007. ICIEA 2007. 2nd IEEE Conference on
Conference_Location
Harbin
Print_ISBN
978-1-4244-0737-8
Electronic_ISBN
978-1-4244-0737-8
Type
conf
DOI
10.1109/ICIEA.2007.4318505
Filename
4318505
Link To Document