Title :
The Data Excavation Model in CRM Based on Fuzzy Rule
Author :
Cao Jie ; Mingzan, Wu
Author_Institution :
Nanjing Univ. of Finance & Econ., Nanjing
Abstract :
It is needed for the strengthening of enterprises competed abilities to excavate customer resources and realize individual services. The thesis uses a swift fuzzy rules excavated method in the customer relationship management of E-commerce. Practice simulation show its authenticity, and then the thesis gain the intelligent customer relationship management model that faces to electronic business.
Keywords :
customer relationship management; electronic commerce; fuzzy logic; CRM; E-commerce; data excavation model; electronic business; intelligent customer relationship management model; swift fuzzy rules excavated method; Industrial electronics; E-commerce; customer relationship management; data excavation; fuzzy rules;
Conference_Titel :
Industrial Electronics and Applications, 2007. ICIEA 2007. 2nd IEEE Conference on
Conference_Location :
Harbin
Print_ISBN :
978-1-4244-0737-8
Electronic_ISBN :
978-1-4244-0737-8
DOI :
10.1109/ICIEA.2007.4318505
