DocumentCode
3443911
Title
Notice of Retraction
Analysis on features of advertising English from perspective of aesthetic rhetoric
Author
Jing-Wei Shu ; Lin Wang
Author_Institution
Dept. of Foreign Languages, Univ. of Sci. & Technol. Liaoning, Anshan, China
fYear
2013
fDate
15-18 July 2013
Firstpage
2126
Lastpage
2128
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
With the development of global economy and trade, efficient and impressive advertisements have shown great significance in promoting sales. In order to coin or translate creative and intriguing English advertisements, it is imperative to study the features of advertising English from perspective of aesthetic rhetoric. The author discusses the concept of aesthetic rhetoric first, and then elaborates on the features of advertising English and furthermore illustrates the art of aesthetic rhetoric implied in English advertisements finally. The paper aims to help translate and produce advertisements of good quality with aesthetic rhetoric. The paper is also meant to offer guidance and advice on the teaching and learning of advertising English.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
With the development of global economy and trade, efficient and impressive advertisements have shown great significance in promoting sales. In order to coin or translate creative and intriguing English advertisements, it is imperative to study the features of advertising English from perspective of aesthetic rhetoric. The author discusses the concept of aesthetic rhetoric first, and then elaborates on the features of advertising English and furthermore illustrates the art of aesthetic rhetoric implied in English advertisements finally. The paper aims to help translate and produce advertisements of good quality with aesthetic rhetoric. The paper is also meant to offer guidance and advice on the teaching and learning of advertising English.
Keywords
advertising; promotion (marketing); sales management; advertising English features analysis; aesthetic rhetoric; learning; sales promotion; teaching; Advertising; Art; Educational institutions; Parallel processing; Presses; Rhetoric; Writing; advertising English; advertising translation; aesthetic rhetoric; feature;
fLanguage
English
Publisher
ieee
Conference_Titel
Quality, Reliability, Risk, Maintenance, and Safety Engineering (QR2MSE), 2013 International Conference on
Conference_Location
Chengdu
Print_ISBN
978-1-4799-1014-4
Type
conf
DOI
10.1109/QR2MSE.2013.6626006
Filename
6626006
Link To Document