On translation of Chinese relic culture — From the perspective of intercultural communication

The paper intends to argue that a translator should be aware that, besides those strategies described in translating textbooks, a perspective of intercultural communication can help him/her to produce a translated text in English more practical, powerful and acceptable. By complying with the role of a gatekeeper of the communicative process, the translator can adopt strategies flexibly to keep an effective message channel - explicit enough to express the culture involved, fluent enough to attract the culture´s recipients, and properly saturated to avoid cultural revulsion.