DocumentCode
3450249
Title
Study on the Formation Mechanism of the Synergetic Marketing Force System
Author
Cheng, Yanxia ; Shen, Jie
Author_Institution
Sch. of Manage., Wuhan Univ. of Technol., Wuhan
fYear
2008
fDate
12-14 Oct. 2008
Firstpage
1
Lastpage
5
Abstract
The paper, on the basis of proposing the concept of synergetic marketing force system, has an analysis of the characteristics, the components of Synergetic Marketing Force System (SMFS). Then, the article researches the internal and external factors which influence the Formation of SMFS. It has made an in-depth exploration on the causes of the formation of the system from different respects, on this basis the paper constructs the generation path model, and reveals the formation mechanism of the system.
Keywords
marketing; external factor; generation path model; internal factor; synergetic marketing force formation system; Control systems; Force feedback; Marketing and sales; Marketing management; Open systems; Organizing; Paper technology; Power generation economics; Raw materials; Technology management;
fLanguage
English
Publisher
ieee
Conference_Titel
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location
Dalian
Print_ISBN
978-1-4244-2107-7
Electronic_ISBN
978-1-4244-2108-4
Type
conf
DOI
10.1109/WiCom.2008.1384
Filename
4679292
Link To Document