Research on Coordination Mechanism of Mobile Service Supply Chain

Based on the backbone of Chinese mobile commerce value chain, we constructed a two-level mobile service supply chain composed of one mobile network operator and one content provider. Different from the traditional supply chain, the mobile service supply chain has its unique characteristics. This research studies the coordination mechanism of the mobile services supply chain, and establishes and analyzes a model of revenue sharing contract. We prove that under certain conditions, the revenue sharing contract can achieve the maximization of expected profit and coordination of mobile services supply chain.