Fuzzy Clustering Analysis of Mass Customized Product Requirement

The satisfaction degree of customer´s requirement is a key to the success or failure of an enterprise. In order to implement Mass Customization successfully, the important question the enterprises encounter is to understand and analyze accurately customer´s requirements for the customized products. At present the study of requirement is mostly confined to the requirement investigation and requirement acquisition method, etc., but little has been found on requirement clustering analysis. From the angle of counter market segmentation theory and the production mode, the necessity of the clustering analysis of product requirement is analyzed. With a certain type product as an example, the product requirement has been clustered using the method of fuzzy clustering, whereby a theoretical guidance can be provided for the enterprise to grasp the customers´ diversified and individualized requirements accurately.