DocumentCode
3462224
Title
The Role of Process Evaluation in Creative Participation
Author
Xu, Lan ; Gu, Hong
Author_Institution
Dept. of Marketing, Wuhan Univ., Wuhan
fYear
2008
fDate
12-14 Oct. 2008
Firstpage
1
Lastpage
4
Abstract
A model that includes evaluations both on outcome and on process of creative participation is proposed. In addition to the positive effects of evaluation of outcome on the consequence of creative participation, the majority of the effects of three characteristics of the process evaluation (i.e., process importance, effort investment and emotions in process) on the outcome and the consequence of creative participation are empirically confirmed.
Keywords
customer services; investment; product development; creative participation; effort investment; outcome evaluation; process evaluation; process importance; Investments; Marketing management; Product development; Production; Psychology;
fLanguage
English
Publisher
ieee
Conference_Titel
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location
Dalian
Print_ISBN
978-1-4244-2107-7
Electronic_ISBN
978-1-4244-2108-4
Type
conf
DOI
10.1109/WiCom.2008.2019
Filename
4680208
Link To Document