Title :
A Model for ICT Intensive Service Innovations in Two-Sided Markets – Case Study of IPTV in a National TV Broadcasting Company
Author :
Tuunainen, Virpi Kristiina ; Tuunanen, Tuure ; Bastek, Martin
Author_Institution :
Dept. of Bus. Technol., Helsinki Sch. of Econ., Helsinki, Finland
fDate :
June 30 2009-July 2 2009
Abstract :
In this paper, we present a new model for ICT intensive service innovations in two-sided markets. The usefulness of this conceptual model is then illustrated with a case study of IPTV in a National TV Broadcasting Company in New Zealand. The case clearly demonstrates the importance of viewing an ICT intensive service innovation in a two-sided market - IPTV in our case -separately for the two sides - the consumers and the advertisers in our case. Our study demonstrates, that the same service innovation and its dimension can be quite different from the perspective of the two user groups.
Keywords :
IPTV; information technology; telecommunication industry; telecommunication services; television broadcasting; ICT; IPTV; advertisers; consumers; intensive service innovations; national TV broadcasting company; Business; Companies; Electronic mail; IPTV; Information technology; Investments; Logic; Production; TV broadcasting; Technological innovation; Case Study; IPTV; Information Technology; Service Innovation; Two-sided Markets;
Conference_Titel :
New Trends in Information and Service Science, 2009. NISS '09. International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-0-7695-3687-3
DOI :
10.1109/NISS.2009.161
