The Relationship between Preference and Information Types: An Approach to a Preference Model in Intuitive Decision-Making

Author

Sukyoung Kim ; Youngil Cho ; Niki, Kiyomi ; Yamanaka, T.

Author_Institution

Comprehensive Human Sci., Univ. of Tsukuba, Tsukuba, Japan

fYear

2011

fDate

19-22 Sept. 2011

Firstpage

23

Lastpage

26

Abstract

The aim of this research was to explore that information types make a difference in decision-making. In this experiment, two types of stimuli were used as information types: (1) car front photographs as Uninominal information stimuli (2) Car front & side pair photographs as Binominal information stimuli. Twenty university students participated in the experiment. While Uninominal information stimuli showed a statistical significant difference between like-dislike and aesthetic, Binominal information stimuli showed a statistical significant difference not only between like-dislike and preference, but also between like-dislike and pleasure.

Keywords

behavioural sciences; decision making; statistical analysis; binominal information stimuli; car front photographs; information types; intuitive decision making; like dislike significant differences; preference types; side pair photograph; statistical significant difference; uninominal information stimuli; Analysis of variance; Art; Decision making; Educational institutions; Humans; Psychology; Visualization; Intuition; Kansei Engineering; Preference;

fLanguage

English

Publisher

ieee

Conference_Titel

Biometrics and Kansei Engineering (ICBAKE), 2011 International Conference on

Conference_Location

Takamatsu, Kagawa

Print_ISBN

978-1-4577-1356-9

Electronic_ISBN

978-0-7695-4512-7

Type

conf

DOI

10.1109/ICBAKE.2011.36

Filename

6031241