Study on the Problems and Tactics of the Brand Internationalization

The brand internationalization is the product of the huge international economy. It is extremely vital significance that brand as well as internationalization path to enterprise´s survival and development. Many multinational corporations one after another from various countries went out a path from the output of technology to the export of capital, finally to brand output in the international market. The quantity of brands, especially international brands, is an important symbol of synthesis economic potentials of a country or an area. This article integrates the research results in relevant fields and elaborates the basic theoretical problems of corporate brand internationalization, analyzes the necessity of the brand internationalization and then points out the improving tactics.