Title :
Empirical Research in the Antecedents of Online Trust in C2C Market
Author :
Xiaorong Shen ; Yingfeng Zhong
Author_Institution :
Sch. of Political Sci. & Public Adm., Univ. of Electron. Sci. & Technol. of China, Chengdu
Abstract :
In the C2C market, transaction are not dyadic, but triadic in nature including the buyer and seller as the consumer and the auction website as the market organizer. So there are two types of trust in C2C market. The interpersonal trust is focusing on the buyer and seller whose antecedents include competence, benevolence, integrity, reputation and disposition to trust. And the institutional trust is focusing on the consumer and website whose antecedents include Structural Assurance, Situational Normality signal and disposition to trust.
Keywords :
Web sites; electronic commerce; market opportunities; transaction processing; auction Web site; customer-to-customer market; online trust; situational normality signal; structural assurance; Consumer electronics; Data analysis; Environmental economics; Humans; Psychology; Technology management; Testing; Uncertainty;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-1-4244-2107-7
Electronic_ISBN :
978-1-4244-2108-4
DOI :
10.1109/WiCom.2008.2203
