Title :
Research on Enterprise Technological Innovation and Marketing Organization Innovation
Author :
Chen Yang ; Zhao Man-li
Author_Institution :
Dept. of Manage., Hunan Int. Econ. Univ., Changsha, China
Abstract :
This article studies the enterprise technological innovation from marketing management, firstly analyzed the technological innovation and the marketing management innovation as well as their relations; then, elaborated the marketing concept based on the technological innovation; finally proposed complete framework and contents of the marketing organizational structure matched with the new marketing idea.
Keywords :
enterprise resource planning; marketing; enterprise technological innovation; marketing concept; marketing management innovation; marketing organization innovation; marketing organizational structure; Economics; Marketing management; Organizations; Process control; Technological innovation; Turning;
Conference_Titel :
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location :
Henan
Print_ISBN :
978-1-4244-7159-1
DOI :
10.1109/ICEEE.2010.5660311
