Exploring emerging customer needs for smart grid applications

Customer needs considering new smart grid technologies do not pre-exist but emerge in the markets. This paper identifies and engages lead users in service development based on possibilities created by smart grids. We explore how small-scale customers can become active players in electricity markets and create benefit through smart grid applications. Our paper presents an empirical model for identifying lead users in smart grid applications. We present first results from lead user focus groups and our preliminary conclusions highlight opportunities for developing successful service offerings based on smart grid applications.