Title :
Business management based on data mining under E-commerce environment
Author_Institution :
Sch. of Comput. Sci. & Eng., Jiangsu Teachers Univ. of Technol., Changzhou, China
Abstract :
From data mining´s perspective, it is crucial to manage customer knowledge efficiently in order to improve the competitive position under E-commerce environment. This paper comes up with the concept and strategy of customer knowledge management based on data mining. Then this paper analyzes the cost model of restoring the losing customers and value, giving the business management process framework based on data mining.
Keywords :
data mining; electronic commerce; knowledge management; business management; customer knowledge management; data mining; e-commerce environment; Computer science; Conference management; Data engineering; Data mining; Engineering management; Environmental management; Knowledge management; Position measurement; Technology management; Testing; Business Management; Data Mining; E-commerce; Knowledge Management;
Conference_Titel :
Test and Measurement, 2009. ICTM '09. International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4244-4699-5
DOI :
10.1109/ICTM.2009.5413030
