Professed willingness to pay for TravTek features

TravTek field studies were designed to evaluate an advanced traveler information system (ATIS) under normal operating conditions. The rental user study was a major component of this study. The drivers were assigned to the following vehicle configurations: services (S) - the vehicles were equipped with a traveler information system; navigation (N) - in addition to the capabilities provided by the S configuration the vehicles were equipped with a navigation, and route guidance system, and navigation plus (N+) - the vehicles were provided with up-to-date traffic information in addition to the capabilities included in the N configuration. Preliminary results on willingness to pay for the N and N+ drivers are presented. The N and N+ drivers did not differ statistically in their willingness to pay for the vehicle driven in Orlando, navigation feature, route guidance feature, services and attractions, and up-to-date traffic information. The results of multivariate analyses of questionnaire items are given. The analyses were conducted to identify factors underlying responses to selected questionnaire items.