Priority of Strategic Plans in BSC Model by Using Borda Method

Strategic planning is especially important for organization´s success and creation of competitive advantage in a competitive and complicated environment, and on the other hand achievement and implementation of strategies can perform an important role for the purpose of organizations´ success, balanced scorecard is a new tool for designing operational strategies. One of BSC´s problems is the abs use of priority in strategic plans´ performance. So, in this article by using proposed model, using the consensus of organization´s managers and experts´ opinions, measures of four perspectives and general objectives are determined in BSC, and then using experts´ opinions and taking the relative importance of decision makers´ opinions into consideration, by using Borda method, the performances of strategic plans are prioritized in BSC model. The introduced method is used in a study and extracted results from it are analyzed from different points of view. In this article Initiatives is called strategic plans.