One Multi-Attribute Logistics Exchange Model Based on Reverse E-Auction: Simulation from Market of Fresh Agricultural Products

With the high-speed development of the agricultural products logistics market, how to build a highly effective agricultural products logistics service exchange platform becomes a valuable study. In this paper, through the use of the Internet, a powerful tool for improving operational efficiency, we apply an online logistics auction method. In the agricultural products industry, the logistics of fresh agricultural products is unique and complex which requires very high standards and the trading mechanism that set the lowest cost as the single goal will not meet its requirement. In this paper, we use the multi-attribute model of logistics service transactions to study the logistics of fresh agricultural products and present a new transaction mechanism with more practical value.