DocumentCode :
3476621
Title :
Overcoming technology uncertainty by scalable platform
Author :
Shimada, Gen ; Miyazaki, Kumiko
Author_Institution :
Innovation Manage. Dept., Tokyo Inst. of Technol., Tokyo, Japan
fYear :
2009
fDate :
2-6 Aug. 2009
Firstpage :
3257
Lastpage :
3265
Abstract :
Under the recent volatile Consumer Electronics (CE) market, product development is becoming difficult. The most remarkable CE product in terms of technology Uncertainty is Digital TV (DTV) as it has many features and still increasing. So, the paper focuses on DTV product, particularly its electronics system platform, as it plays a key role in the development. The authors found out that there are several types of technology uncertainty, depends on the product features, and classified them based on Courtney model. In the past, lots of researches were made in CE system platform. Among them, scalable platform is a new effective solution to develop wide range of product lines with short cycle. The research question is whether scalable platform also effective for the technology uncertainty. Thus, the objective is to investigate how scalable platform contributes to technology uncertainty. As a methodology, a number of interviews with DTV makers were conducted to gather the information in the development. Then comparative analysis was made among them to see the effectiveness of their solutions in terms of technology uncertainty. As a result of the investigation, scalable platform is effective for a certain type of technology uncertainty in DTV development in the recent market environment.
Keywords :
consumer electronics; digital television; product development; technology management; Courtney model; consumer electronics market; digital TV; electronics system platform; product development; scalable platform; technology uncertainty; Auditory displays; Consumer electronics; Digital TV; Digital audio players; Innovation management; Internet; Product development; Technological innovation; Uncertainty; Video equipment;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Management of Engineering & Technology, 2009. PICMET 2009. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
978-1-890843-20-5
Electronic_ISBN :
978-1-890843-20-5
Type :
conf
DOI :
10.1109/PICMET.2009.5262280
Filename :
5262280
Link To Document :
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