DocumentCode :
3478470
Title :
Supply chain coordination for perishable products with consumer returns policies
Author :
Shen, Chenglin ; Zhang, Xinxin ; Ma, Ke
Author_Institution :
Sch. of Bus., Tianjin Polytech. Univ., Tianjin, China
fYear :
2009
fDate :
5-7 Aug. 2009
Firstpage :
1062
Lastpage :
1065
Abstract :
Consider a supply chain system consisting of one manufacturer and one retailer, in which the manufacturer provides one perishable product to the retailer with a wholesale price, and the retailer sales the product to consumers with a retail price, and the retailer provides partial returns policy for consumers. After knowing the retail price and the refund offered by the retailer, consumers according to their valuations for product to make keep or return decisions. Moreover, consumer´s valuation is uncertainty and realized only after purchasing. A consumer´s return model is proposed, and optimal pricing, quantity, as well as refund are obtained in the standard newsvendor setting. Subsequently, our researches are extended to supply chain setting, and two contracts are designed to coordinate the supply chain. Results show that the buy-back contract cannot realize supply chain coordination whereas the sales rebate contract can. Further profit allocation mechanisms under the sales rebate contract are discussed. Results indicate that the wholesale price is an important parameter influencing the profit allocation between the manufacturer and the retailer.
Keywords :
consumer products; decision theory; pricing; profitability; purchasing; retailing; supply chain management; supply chains; consumer product; consumer return policy model; consumer valuation; decision theory; optimal pricing; perishable product supply chain; profit allocation mechanism; purchasing; retail price; retailer sale; sales rebate contract; supply chain coordination system; wholesale price; Consumer behavior; Contracts; Cost accounting; Logistics; Manufacturing automation; Marketing and sales; Pricing; Pulp manufacturing; Supply chains; Uncertainty; Consumer returns policy; Coordination; Perishable product; Supply chain contracts;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Automation and Logistics, 2009. ICAL '09. IEEE International Conference on
Conference_Location :
Shenyang
Print_ISBN :
978-1-4244-4794-7
Electronic_ISBN :
978-1-4244-4795-4
Type :
conf
DOI :
10.1109/ICAL.2009.5262577
Filename :
5262577
Link To Document :
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