Title :
Relationship between Pricing and Customer´s Perception C2C Commerce--Basing on Study of the Channel of C2C in Mainland China
Author :
Liao, Junfeng ; Wei, Kezhen ; Chen, Guangzhi
Author_Institution :
Sch. of Econ. & Commerce, South China Univ. of Technol., Guangzhou, China
Abstract :
This research focuses on the issue of pricing in C2C commerce, and the relationship between pricing and customer´s perception. Basing on the theories in marketing and psychology, using observation data from Taobao, this paper divides most popular goods into 5 series, takes peak value and sales volume of them, in order to find the most logical pricing level for them. Moreover, the environment of China and the characteristics of C2C platform are considered.
Keywords :
commerce; customer relationship management; marketing; pricing; C2C channel; C2C commerce pricing; C2C platform; China; Taobao; customer perception; logical pricing level; pricing-customer relationship; Consumer electronics; Economics; Industries; Internet; Marketing and sales; Pricing;
Conference_Titel :
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location :
Henan
Print_ISBN :
978-1-4244-7159-1
DOI :
10.1109/ICEEE.2010.5661009
