Online consumer behavior

Author

Liu, Yang ; Wan, He ; Yang, Xuecheng

Author_Institution

Econ. & Manage. Sch., Beijing Univ. of Technol., Beijing, China

Volume

2

fYear

2010

fDate

12-13 June 2010

Firstpage

270

Lastpage

273

Abstract

The prevalence and importance of e-commerce are drawing more and more attention on the research of online consumer behavior. Although there are significant progresses in a variety of business disciplines focus on that area, the studies appear relatively fragmented and there is not a well-developed model accepted by the researchers. In view of this, this article reviews the literature and past effort on building a framework in this area, tries to offer a more comprehensive and logical model with four key building blocks (information, intention, adoption and evaluation) that can better guide the researches on online consumer behavior.

Keywords

consumer behaviour; electronic commerce; social aspects of automation; adoption; e-commerce; evaluation; intention; logical model; online consumer behavior; Analytical models; Biological system modeling; Educational institutions; Lead; Process control; Psychology; Quality control; e-commerce; future research; managerial implication; online consumer behavior;

fLanguage

English

Publisher

ieee

Conference_Titel

Computer and Communication Technologies in Agriculture Engineering (CCTAE), 2010 International Conference On

Conference_Location

Chengdu

Print_ISBN

978-1-4244-6944-4

Type

conf

DOI

10.1109/CCTAE.2010.5544499

Filename

5544499