Intelligent negotiation based on individual mental factor

This paper provides an intelligent multiagent approach to incorporate human temperament into the negotiation process of e-commerce bargaining. In this paper, we apply the idea of personality to BDI models and present a negotiation model based on temperament, therefore attempt to give out negotiation architecture based on various concession rates. Also we illustrate the strategy for negotiation. Through the experiments this paper analyses and proves that temperament exerts great influence on concession rates in negotiation, and therefore affects the choices of negotiation strategy