Towards culture-specific robot customisation: A study on greeting interaction with Egyptians

A complex relationship exists between national cultural background and interaction with robots, and many earlier studies have investigated how people from different cultures perceive the inclusion of robots into society. Conversely, very few studies have investigated how robots, speaking and using gestures that belong to a certain national culture, are perceived by humans of different cultural background. The purpose of this work is to prove that humans may better accept a robot that can adapt to their specific national culture. This experiment of Human-Robot Interaction was performed in Egypt. Participants (native Egyptians versus Japanese living in Egypt) were shown two robots greeting them and speaking respectively in Arabic and Japanese, through a simulated video conference. Spontaneous reactions of the human subjects were measured in different ways, and participants completed a questionnaire assessing their preferences and their emotional state. Results suggested that Egyptians prefer the Arabic version of the robot, while they report discomfort when interacting with the Japanese version. These findings confirm the importance of a culture-specific customisation of robots in the context of Human-Robot Interaction.