DocumentCode
3498386
Title
Integrated approach in e-relationship marketing
Author
Xin, Chen
Author_Institution
Guangdong Univ. of Foreign Studies, Guangzhou, China
Volume
4
fYear
2009
fDate
8-9 Aug. 2009
Firstpage
517
Lastpage
520
Abstract
E-relationship marketing is mainly composed of customer relationship management and customer trust and loyalty. Here, customer relationship management doesn´t just stand for CRM system. Thinking about the cost, instant messaging, viral marketing, email marketing, will again help maximize the efficiency in E-relationship marketing.
Keywords
customer relationship management; electronic mail; security of data; customer loyalty; customer relationship management; customer trust; e-relationship marketing; email marketing; instant messaging; viral marketing; Communication system control; Concrete; Consumer electronics; Costs; Customer relationship management; Embedded computing; Industrial relations; Marketing management; Technology management; Telecommunication computing; Instant messaging; e-relationship marketing; email marketing; viral marketing;
fLanguage
English
Publisher
ieee
Conference_Titel
Computing, Communication, Control, and Management, 2009. CCCM 2009. ISECS International Colloquium on
Conference_Location
Sanya
Print_ISBN
978-1-4244-4247-8
Type
conf
DOI
10.1109/CCCM.2009.5267512
Filename
5267512
Link To Document