A Study for Understanding E-Commerce Adoption in China´s Service SMEs from Web Usability Perspective

Although China´s economy still keeps the growth rapidly for the last decade, some researchers have been aware that China has to develop its service sectors if China wants to sustain this growth. However, researches on the adoption of e- commerce in China´s service industry are still lack and limited so far. This research selects 494 small and medium enterprises (SMEs) in China, and finds that most of China´s service SMEs is still at the earlier stage of adopting e-commerce and there is an obvious digital e-commerce divide between Western China and Eastern China. This paper believes that web usability is the core of e- commerce adoption and states that understanding China´ service SMEs adopting e-commerce must study web usability first.